Privacy Policy

Last revised: January 19, 2025

Welcome! You have arrived at www.POSTPALSworld.com, which is owned and operated by POSTPALS Media, Inc. (“POSTPALS”).  Throughout this Privacy Policy, the words “we”, “us”, and “our” refer to POSTPALS, and the words “you” and “your” refer to the user visiting www.postpals.com, including the platform accessible at that website and any associated mobile application (collectively the “Site”).  This Privacy Policy applies to information that we collect at the Site, including the platform, and our handling of such information.  This Privacy Policy does not apply to our data collection activities offline or otherwise outside of the Site (unless otherwise stated below).  Please review the Site’s Terms of Use, which govern your use of the www.postpals.com website generally, and the PostPals Application User Agreement, which governs your use of the platform if you are a registered platform user. 

By accessing and using our Site, including the platform, you consent to our Privacy Policy, our Terms of Use, the PostPals Application User Agreement (if applicable to you), and our collection, use, and sharing of your information and data, and other activities, as described below.  

1. What Information Does the Site Collect?

(a) Information You Provide to Us

Personal Information. We may ask you to provide us with, or you might submit via the Site, personally identifiable information (PII), which is information that identifies an individual personally.  That individual might be your child or a minor under your guardianship.  The information might include your first and last name, telephone number, e-mail address, and street address (“Personal Information”).  We may collect this Personal Information through various forms and in various places on the Site, including account registration forms, “contact us forms,” employment inquiry forms, or when you otherwise upload data and content to and interact with the Site.  Should you or your child or minor enter Personal Information as part of your submissions at the POSTPALS platform, such Personal Information will become comingled as part of a large artificial intelligence data set, and it would not be feasible “undo” such use of the data, correct it, or delete it.

(b) Information Collected or Stored As You or Your Child/Minor Access and Use the Site

In addition to any Personal Information or other information that you choose to submit to us via the Site, we and our third-party service providers may use a variety of technologies that automatically (or passively) store or collect certain information whenever you or your child or minor visit or interact with the Site (“Usage Information”).

As you or your child or minor navigate through and interact with the Site, we may use automatic data collection technologies to collect Usage Information that may include personal data. Usage Information collected automatically may include usage details, IP addresses, operating system, and browser type, and information collected through cookies, web beacons, and other tracking technologies including details of your interactions with the Site, such as traffic data, location data, logs, and other communication data, and which resources and Site features that you or your child or minor access and use.

We may use these automatic collection technologies to collect information about your or your child’s or minor’s online activities over time and across third-party Sites or other online services (behavioral tracking).Using automatic collection technologies helps us to improve the Site and to deliver a better and more personalized experience.The technologies we use for this automatic data collection may include:

  • Cookies. A cookie is a small file placed on your device when you or your child or a minor interacts with the Site. You may refuse to accept or disable cookies by activating the appropriate setting on your browser or device. However, if you select this setting, you may be unable to access certain features of the Site.
  • Web Beacons. Some parts of the Site may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit POSTPALS, for example, to count users who have visited those parts or opened an email and for other related statistics (for example, recording the popularity of certain content and verifying system and server integrity).

To the extent any of these automated technologies are considered a personal data sale, targeted advertising, or profiling, under applicable laws, depending on where you live, you may opt out from use of these automated technologies for such uses by contacting us at Hello@POSTPALSWorld.com. Please note that some Site features may be unavailable as a result.

What Choices Do Website Visitors Have?

Users can always choose not to input their information, even though it might be needed to access POSTPALS’s services or information about POSTPALS’s services.

Users can set browsers to block cookies or erase POSTPALS’s cookies from their computer, though doing so may prevent some aspects of the Site from working properly.

Most browsers provide the ability for people to manage cookies to meet their needs. In some browsers, users can set up rules to control cookies on a Site-by-site basis, giving users granular control over their privacy. These features enable users to disallow cookies from all Sites except the trusted Sites.

Please see the list below for browser manufacturers’ help pages that relate to cookie management:

For other browsers, please consult the documentation that your browser manufacturer provides.

Users can prevent data collection by Google Analytics by clicking on the following link: https://tools.google.com/dlpage/gaoptout. This will place an opt-out cookie, which prevents the future collection of data when visiting POSTPALS’s (or another) Site. This opt-out cookie must be stored permanently on a user’s computer. If a user deletes this opt-out cookie or it is deleted automatically via browser settings, the user will have to install this opt-out cookie again when visiting POSTPALS’s Site in the future.

Tracking Technologies Choices and Consent

We obtain your consent to our information storage or collection Tracking Technologies by providing you with transparent information in this Privacy Policy and providing you with the opportunity to make a choice to disable cookies as set forth above.  Please note that we are not required to obtain your consent to the information collection Tracking Technologies identified above that are strictly necessary.

We are giving you detailed notice of the Tracking Technologies and your limited choices regarding them so that your consent is meaningfully informed.

Third Party Tracking and “Do Not Track.”

Please note that the Site does not collect Personal Information about you or your child’s or minor’s online activities over time or across third-party websites or online services. Therefore, “do not track” signals broadcasted from web browsers do not apply.

(c) Information Third Parties Provide About You or Your Child or Minor

We may, from time to time, supplement the information we collect directly from you or your child or minor on the Site with outside records from third parties for various purposes, including to enhance our ability to serve you, to tailor our content to you, and to offer you opportunities that may be of interest to you. To the extent we combine information we receive from those sources with your Personal Information we collect on the Site, it will be treated as Personal Information, and we will apply this Privacy Policy to such combined information, unless we have disclosed otherwise. In no other circumstances do our statements under this Privacy Policy apply to information we receive about you from third parties, even if they have used our technology to collect it and share it with us. 

(d) Interactions with Third-Party Sites 

The Site may include links to third-party websites.  When you use or access third-party websites or services, you are using their services and not our Site, and they, not we, are responsible for their practices.  You should review the applicable third-party privacy policies before using such third-party tools on our Site. 

2. How Do We Use the Information Collected?

Generally. We may use Personal Information or Usage Information that we collect about you or your child or minor: (1) to provide you or your child or minor with information that you have requested or agreed to receive; (2) to provide you with information via email about new POSTPALS product offerings on an ongoing basis, unless you opt out of receiving such emails; (3) to send transactional emails, including to enable you or your child or minor to participate in a variety of the Site’s features; (4) to send promotional or marketing emails to you on behalf of other businesses or organizations; (5) to process your account inquiry, including verifying your information is active and valid; (6) to improve the Site, to create new service offerings, to customize your experience on the Site, or to serve you specific content that is most relevant to you or your child or minor; (7) to contact you with regard to your or your child’s or minor’s use of the Site or changes to the Site and/or any of the Site’s policies; (8) for internal business purposes; and (9) for purposes disclosed at the time you or your child or minor provide information or as otherwise set forth in this Privacy Policy. 

Contact Us. Please note that information submitted to the Site via a “contact us” or other similar customer inquiry function may not receive a response.  

3. How and When Do We Share Information with Third Parties?

POSTPALS may share your Personal Information with third parties for their direct marketing purposes.  We also may share non-Personal Information, such as aggregated user statistics and browsing behavior information, with third parties.  We may share the information we have collected, including Personal Information, as disclosed at the time you provide the information and as described below or otherwise in this Privacy Policy.  POSTPALS may also disclose Personal Information as follows: 

(a) When You Request Information from or Provide Information to Third Parties

You or your child or minor may be presented with an option on our Site to receive certain information and/or marketing offers directly from third parties or to have us send certain information to third parties or give them access to it.  If you or your child or minor choose to do so, your Personal Information and other information may be disclosed to such third parties, and all information you disclose will be subject to the third-party privacy policies and practices of such third parties.  

(b) Third Parties Providing Services on Our Behalf

We may use third-party vendors to perform certain services on behalf of us or the Site, such as hosting the Site, designing and/or operating the Site’s features, tracking the Site’s activities and analytics, and enabling us to send you special offers or perform other administrative services. We may provide these vendors with access to user information, including Device Identifiers and Personal Information, to carry out the services they are performing for you or for us. Third-party analytics and other service providers may set and access their own Tracking Technologies on your Device, and they may otherwise collect or have access to Personal Information. We are not responsible for those third-party technologies or activities arising out of them, nor are we responsible for the effectiveness of or compliance with any third party’s opt-out options.

(c) To Protect the Rights of POSTPALS and Others

To the fullest extent permitted by applicable law, we may also disclose Personal Information if we believe in good faith that doing so is necessary or appropriate to: (i) protect or defend the rights, safety or property of POSTPALS or third parties (including through the enforcement of this Privacy Policy, our Terms of Use, the Terms of Sale or other applicable agreements and policies); or (ii) comply with legal and regulatory obligations (e.g., pursuant to law enforcement inquiries, subpoenas or court orders).  To the fullest extent permitted by applicable law, we have complete discretion in electing to make or not make such disclosures, and to contest or not contest requests for such disclosures, all without notice to you.

(d) Affiliates and Business Transfer.

We may share Personal Information with our parent, subsidiaries, or other affiliates that we have now or in the future.  We also reserve the right to disclose and transfer all collected Personal Information: (i) to a subsequent owner, co-owner or operator of the Site or applicable database; or (ii) in connection with a merger, consolidation, restructuring, the sale of substantially all of our interests and/or assets or other corporate change, including, during the course of any due diligence process.  

4. Does Third-Party Content or Links to Third-Party Sites Appear on the Site?

The Site may contain content that is supplied by a third party, and those third parties may collect Usage Information and your Device Identifier when pages from the Site are served to you or your child or minor.  In addition, when you or your child or minor are on the Site, you or they may be directed to other services that are operated and controlled by third parties that we do not control.  We are not responsible for the data collection and privacy practices employed by any of these third parties or their services, and they may be tracking you or your child or minor across multiple Sites and may be sharing the results of that tracking with us and/or others.  For example, if you “click” on a link, the “click” may take you off the Site onto a different Site.  These other Sites may associate their Tracking Technologies with you, independently collect data about you or others, including Personal Information, and may or may not have their own published privacy policies.  We encourage you to note when you or your child or minor leave our Site and to review the third-party privacy policies of all third-party websites and exercise caution in connection with them.  

5. How Do I Change My Information and Communications Preferences?

You are responsible for maintaining the accuracy of the information you submit to us, such as your contact information provided as part of registration. The Site may allow you to review, correct, or update Personal Information you have provided through the Site’s registration forms or otherwise, and you may provide registration updates and changes by contacting us. If so, we will make good faith efforts to make requested changes in our then active databases as soon as reasonably practicable (but we may retain prior information as business records). Please note that it is not always possible to completely remove or delete all of your or your child’s or minor’s information from our databases and that residual data may remain on backup media or for other reasons. When you edit your Personal Information or change your preferences on the Site, information that you remove may persist internally for POSTPALS’s administrative purposes. You may cancel or modify our e-mail marketing communications you receive from us by following the instructions contained within our promotional e-mails or, in some cases, by logging into your Site account and changing your communication preferences. This will not affect subsequent subscriptions, and if your opt-out is limited to certain types of e-mails, the opt-out will be so limited. Please note that we reserve the right to send you certain communications relating to your account or use of our Site, such as administrative and service announcements, and these transactional account messages may be unaffected if you choose to opt out of receiving our marketing communications. If you have any questions about the Privacy Policy or practices described in it, you should contact us in the following ways: Postal Mail: Attention: Privacy Officer, POSTPALS, Inc., 238 River Street, Norwell, Massachusetts 02061; By e-mail: Hello@POSTPALSWorld.com.

6. What About Transfer of Information to the United States?

Our Site is operated in the United States.  If you are located outside of the United States, please be aware that information we collect, including Personal Information, will be transferred to, and processed, stored, and used in the United States.  The data protection laws in the United States may differ from those of the country in which you are located, and your Personal Information may be subject to access requests from governments, courts, or law enforcement in the United States according to laws of the United States.  By using the Site or providing us with any information, you consent to the transfer to, and processing, usage, sharing, and storage of your information, including Personal Information, in the United States as set forth in this Privacy Policy.  

7. What Should Parents Know About Children?

The Children's Online Privacy Protection Act of 1998 and its rules (collectively, "COPPA") require us to inform parents and legal guardians (as used in this section, "parents") about our practices for collecting, using, and disclosing personal information from children under the age of 13 ("children"). It also requires us to obtain verifiable consent from a child's parent for certain collection, use, and disclosure of the child's personal information.

This section notifies parents of:

  • The types of information we may collect from children. 
  • How we use the information we collect.
  • Our practices for disclosing that information, including specific information about third parties.
  • Our practices for notifying and obtaining parents' consent when we collect personal information from children, including how a parent may revoke consent.
  • All operators that collect or maintain information from children through the Site.

This section only applies to children under the age of 13 and supplements our/the other provisions of this privacy policy. Only the other provisions of this privacy policy apply to teens and adults.

Information We Collect from Children

Children can access many parts of the Site and its content and use many of its features without providing us with personal information. However, some content and features are available only to registered users or require us to collect certain information, including personal information, from them. In addition, we use certain technologies, such as cookies, to automatically collect information from our users (including children) when they visit or use the Site.We only collect as much information about a child as is reasonably necessary for the child to participate in an activity, and we do not condition his or her participation on the disclosure of more personal information than is reasonably necessary.

Information We Collect Directly

A child must provide us with the following information to register with this website: the child's [first name,] [birth date,] [other required information?] [and a parent's email address]. We also require the child to create a member name and password. We may request additional information from your child, but this information is optional. We specify whether information is required or optional when we request it.

We enable registered users to communicate with others on or through this Site through chat, email, [other social features?], and posting to public areas of the Site ("Social Features"). The nature of these features allows children to disclose personal information about themselves. We do not monitor or review this content before it is posted, and we do not control the actions of third parties with whom your child shares his or her information. We encourage parents to educate their children about safe internet use and to monitor their children's use of social features.

We may collect voice audio files from registered users to enable users to activate or control certain features of the Site with their voice, such as voice-to-text transcription or [any other voice-activated features?]. To enable these features, we temporarily collect and record a voice audio file. We only use voice audio files to execute those instructions and do not disclose or make other uses of the files. We delete the voice audio file after executing the requested action.

We may use persistent identifiers to support internal operations, including [specify]. We use [describe procedure] to ensure that persistent identifiers are not used or disclosed to contact an individual, to create a profile, or for any other purpose, except as permitted under COPPA to provide support for the internal operations of the Site.

Automatic Information Collection and Tracking

We use technology to automatically collect information from our users, including children, when they access and navigate through the Site and use certain of its features. The information we collect through these technologies may include: 

  • One or more persistent identifiers that can be used to recognize a user over time and across different websites and online services.
  • Information that identifies a device's location (geolocation information).
  • Biometric identifiers that can be used for the automated or semi-automated recognition of an individual.

We also may combine non-personal information we collect through these technologies with personal information about you or your child that we collect online. 

8. State Privacy Rights

State consumer privacy laws may provide their residents with additional rights regarding our use of their personal information.

California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia provide (now or in the future) their state residents with rights to:

  • Confirm whether we process their Personal information.
  • Access and delete certain Personal Information.
  • Correct inaccuracies in their Personal Information, taking into account the information’s nature processing purpose (excluding Iowa and Utah).
  • Data portability.
  • Opt-out of personal data processing for:
  • targeted advertising (excluding Iowa);
  • sales; or 
  • profiling in furtherance of decisions that produce legal or similarly significant effects (excluding Iowa and Utah).
  • Either limit (opt-out of) or require consent to process sensitive personal data. 

You might not be able to exercise these rights to the extent that you have entered Personal Information into the interface prompt for the application, which we prohibit.  The exact scope of these rights may vary by state. To exercise any of these rights, please contact us at Hello@POSTPALSWorld.com.  To appeal a decision regarding a consumer rights request, email us at Hello@POSTPALSWorld.com with an explanation about your concerns about our decision.

9. What About Security?

We endeavor to incorporate commercially reasonable safeguards to help protect and secure Personal Information.  However, no data transmission over the Internet, mobile networks, wireless transmission, or electronic storage of information can be guaranteed to be 100% secure.  Please note that we cannot ensure the security of any information you transmit to us, and you use our Site and provide us with your information at your own risk.

10. What About Changes to the Privacy Policy?

We reserve the right to change this Privacy Policy at any time.  Any changes will be effective immediately upon the posting of the revised Privacy Policy, and your use of our Site indicates your consent to the privacy policy posted at the time of use.  However, we will not use your previously collected Personal Information in a manner materially different than represented at the time it was collected without your consent.  To the extent any provision of this Privacy Policy is found by a competent tribunal to be invalid or unenforceable, such provision shall be severed to the extent necessary for the remainder to be valid and enforceable.